For international clients

Hotel photographer in Tuscany for hotels, B&Bs and agriturismi.

I help hospitality businesses attract more guests through consistent, high-quality visual communication — and everything that turns images into bookings: a website that drives direct reservations, local SEO, and digital marketing across web and social. One English-speaking point of contact.

Villa Agnolaccio, a B&B in Tuscany

Why work with me

01

A tailored strategy

I study your business, audience and market to build an image that doesn't just look good — it turns visitors into guests.

02

One point of contact

Photography, video, social, websites and storytelling from a single person — consistency and quality across every piece of content.

03

More visibility & bookings

Images and content designed to raise interest, improve your online reputation and grow direct bookings and revenue.

Stefano Gabryel, photographer and digital specialist

Who I am

Fifteen years in digital, the eye of a photographer

My name is Stefano Gabryel. I combine over fifteen years in IT — as a software engineer and manager — with a deep passion for photography and content creation.

By bringing together technical experience, visual creativity and marketing, I build digital strategies that give your business a consistent, winning image — and measurable growth.

"Shooting teaches you to truly see: afterwards, you never stop doing it — not even without a camera."

Stefano Gabryel

What I do

Everything that makes guests choose you

From the first photo to the first page of Google — a single, coordinated approach built to increase bookings.

01

Photography & Video

Rooms, exteriors, breakfast, pool, details and drone footage: I capture the soul of your business and build an emotional connection with your guests.

02

Websites that convert

Modern, responsive, fast websites optimized to turn visitors into direct bookings — an intuitive, professional experience on any device.

03

SEO & local SEO

Get found by travellers searching for a "hotel" or "agriturismo" in your area, on Google and Google Maps.

04

Social & marketing

From targeted campaigns to content management: social strategies that grow visibility, strengthen reputation and deliver concrete results.

05

Brand identity

A coherent visual identity that makes your business recognizable and raises its perceived value.

06

AI visibility

When a traveller asks ChatGPT or Gemini for recommendations, make sure your property is the one they mention.

Interior of a hospitality property near Lucca, Tuscany

Fewer commissions

More direct bookings, less dependency on OTAs

Booking and Airbnb bring visibility, but every reservation has a cost. With convincing photography, an optimized website and local SEO, you can reach the people already looking for you and have them book directly — keeping the margin you currently hand to the platforms.

The Tuscan-Emilian Apennines at blue hour

Where I work

Based in Tuscany, working across Italy

My base is in Tuscany, between Pistoia and Lucca — a land I know deeply and that inspires my work every day. Most of my clients are in Tuscany, but I work with businesses all over Italy. Wherever there's an authentic story to tell, I'm there.

Frequently asked questions

Before we start

How much does a photoshoot cost?

Photoshoot pricing is customized based on your business's specific requirements, the type of shots needed, and the duration of service. To provide you with an accurate quote, I invite you to contact me for a complimentary, no-obligation consultation where we can work together to determine the ideal solution for your needs.

Do you only do photoshoots or also videos?

In addition to professional photography, I also create compelling video content designed to capture the atmosphere and identity of your business. Many clients choose to combine both services to achieve a comprehensive and cohesive visual narrative across all their digital channels.

Are the photos you take suitable for social media and websites?

Absolutely. Every image is delivered in formats and resolutions optimized for both your website — ensuring maximum quality and fast loading speeds — and for social media platforms, providing immediate visual impact on Instagram, Facebook, and other channels.

Can a photoshoot really help me attract more customers?

Professional photography is one of the most effective investments for business growth. High-quality, professional images project trust and value, enhancing your brand's perception. This translates to improved online reputation and, consequently, increased direct bookings and revenue.

Do your marketing services include social media management?

Yes, I offer comprehensive services that include developing editorial strategies and producing custom visual content. The objective is to keep your social channels consistently updated, engaging, and professional to attract new customers while building loyalty with existing ones.

What kind of equipment do you use?

I use professional Sony cameras paired with a comprehensive selection of high-quality lenses from Sony, Sigma, and Tamron to ensure maximum sharpness and detail in every shot. For videography, I utilize DJI drones and Hohem gimbals — tools that enable me to capture smooth, dynamic footage from unique perspectives. Additionally, for projects requiring a vintage aesthetic, I employ Canon analog film cameras to achieve a distinctive and timeless effect.

Do you also help me define my brand's visual style?

Absolutely. Establishing a strong visual identity is the foundation of all my projects. Before every photoshoot or video production, I dedicate time to strategic consultation to deeply understand your story, values, and objectives. The goal extends beyond capturing beautiful images — it's about creating visuals that authentically represent you and differentiate you within your industry.

Get in touch

Let's talk about your project

A free, no-obligation first chat to figure out how to shape your business's image. Fill in the form and I'll reply personally — I speak English fluently. 🇬🇧

Send me a message

A few details — we'll sort out the rest by talking

Stefano Gabryel

You'll hear back from Stefano Gabryel — 15+ years across photography, web and SEO.

Response time
Within 24 hours, on business days.
Where I work
Tuscany and all of Italy.