Photography & Video
Rooms, exteriors, breakfast, pool, details and drone footage: I capture the soul of your business and build an emotional connection with your guests.
For international clients
I help hospitality businesses attract more guests through consistent, high-quality visual communication — and everything that turns images into bookings: a website that drives direct reservations, local SEO, and digital marketing across web and social. One English-speaking point of contact.

01
I study your business, audience and market to build an image that doesn't just look good — it turns visitors into guests.
02
Photography, video, social, websites and storytelling from a single person — consistency and quality across every piece of content.
03
Images and content designed to raise interest, improve your online reputation and grow direct bookings and revenue.

Who I am
My name is Stefano Gabryel. I combine over fifteen years in IT — as a software engineer and manager — with a deep passion for photography and content creation.
By bringing together technical experience, visual creativity and marketing, I build digital strategies that give your business a consistent, winning image — and measurable growth.
"Shooting teaches you to truly see: afterwards, you never stop doing it — not even without a camera."
What I do
From the first photo to the first page of Google — a single, coordinated approach built to increase bookings.
Rooms, exteriors, breakfast, pool, details and drone footage: I capture the soul of your business and build an emotional connection with your guests.
Modern, responsive, fast websites optimized to turn visitors into direct bookings — an intuitive, professional experience on any device.
Get found by travellers searching for a "hotel" or "agriturismo" in your area, on Google and Google Maps.
From targeted campaigns to content management: social strategies that grow visibility, strengthen reputation and deliver concrete results.
A coherent visual identity that makes your business recognizable and raises its perceived value.
When a traveller asks ChatGPT or Gemini for recommendations, make sure your property is the one they mention.

Fewer commissions
Booking and Airbnb bring visibility, but every reservation has a cost. With convincing photography, an optimized website and local SEO, you can reach the people already looking for you and have them book directly — keeping the margin you currently hand to the platforms.
Selected work
San Marco Holiday — Lucca
San Marco Holiday — Lucca
San Marco Holiday — Lucca
San Marco Holiday — Lucca
Ripresa aerea con drone — Lucca
Auto d'epoca — Gaiole in Chianti
Auto d'epoca — Gaiole in Chianti
Auto d'epoca — Gaiole in Chianti
B&B Villa Agnolaccio — Pistoia
B&B Villa Agnolaccio — Pistoia
Castello Ducale Colonna
Castello Ducale Colonna
Agriturismo La Romagnana — Pistoia
Agriturismo La Romagnana — Pistoia
Agriturismo La Romagnana — Pistoia
Palazzo Mediceo — Pratolino, Firenze
Palazzo Mediceo — Pratolino, Firenze
Osteria della Madonna
Crete Senesi — Toscana
Appennino Tosco-Emiliano
Where I work
My base is in Tuscany, between Pistoia and Lucca — a land I know deeply and that inspires my work every day. Most of my clients are in Tuscany, but I work with businesses all over Italy. Wherever there's an authentic story to tell, I'm there.
Frequently asked questions
Photoshoot pricing is customized based on your business's specific requirements, the type of shots needed, and the duration of service. To provide you with an accurate quote, I invite you to contact me for a complimentary, no-obligation consultation where we can work together to determine the ideal solution for your needs.
In addition to professional photography, I also create compelling video content designed to capture the atmosphere and identity of your business. Many clients choose to combine both services to achieve a comprehensive and cohesive visual narrative across all their digital channels.
Absolutely. Every image is delivered in formats and resolutions optimized for both your website — ensuring maximum quality and fast loading speeds — and for social media platforms, providing immediate visual impact on Instagram, Facebook, and other channels.
Professional photography is one of the most effective investments for business growth. High-quality, professional images project trust and value, enhancing your brand's perception. This translates to improved online reputation and, consequently, increased direct bookings and revenue.
Yes, I offer comprehensive services that include developing editorial strategies and producing custom visual content. The objective is to keep your social channels consistently updated, engaging, and professional to attract new customers while building loyalty with existing ones.
I use professional Sony cameras paired with a comprehensive selection of high-quality lenses from Sony, Sigma, and Tamron to ensure maximum sharpness and detail in every shot. For videography, I utilize DJI drones and Hohem gimbals — tools that enable me to capture smooth, dynamic footage from unique perspectives. Additionally, for projects requiring a vintage aesthetic, I employ Canon analog film cameras to achieve a distinctive and timeless effect.
Absolutely. Establishing a strong visual identity is the foundation of all my projects. Before every photoshoot or video production, I dedicate time to strategic consultation to deeply understand your story, values, and objectives. The goal extends beyond capturing beautiful images — it's about creating visuals that authentically represent you and differentiate you within your industry.
Get in touch
A free, no-obligation first chat to figure out how to shape your business's image. Fill in the form and I'll reply personally — I speak English fluently. 🇬🇧
Send me a message
Or reach me directly