Service · Web design
Websites that get found and do their job
I design and build fast, well-organized, custom websites for businesses in Italy, from hotels and agriturismi (farm stays) to tour guides and wineries. Each site is planned from the first line of code to show up on Google and to turn visitors into bookings and inquiries.
What you get
Everything your website needs, and nothing it doesn't
Custom design
No off-the-shelf template: the site is designed around your business and the people you want to reach.
Fast pages
Light pages that load quickly, even on a weak phone signal in the countryside, so visitors don't leave before they see anything. Google takes speed into account too.
Designed for phones first
Most people will look you up on a phone, so that's the screen I design for first.
SEO basics included
Clear structure, page titles, descriptions, and structured data are in place from launch day. Ongoing SEO is a separate service.
Built for bookings and inquiries
Every page leads to one clear next step: a booking engine, a short form, or a WhatsApp button, depending on how you sell.
Security and support
HTTPS, backups, and one point of contact after launch. I can update the site for you, or you can change texts and photos yourself: your choice.
Who it's for
Website design for hotels, agriturismi, and vacation rentals
If you run a hotel, B&B, agriturismo, or vacation rental (a holiday let, as British owners say), your website has one main job: letting guests book directly, with no commission to Booking.com, Airbnb, or Vrbo. I plan every page around that job, in English and Italian. My guide to increasing direct bookings covers the rest of the method.
I also build websites for tour guides, experience providers, wineries, restaurants, and other small businesses that depend on word of mouth but are hard to find online. If your site is old and brings no inquiries, or you're starting from scratch, a site built around your business keeps working for you every day.
Before this work, I spent more than 15 years in IT as a software engineer and manager. I also tested the method on a tourism project of my own in Tuscany: a new website that went from zero to about 1,000 clicks a month from Google, with no ads. The case study shows the numbers.
Want a fast website, built to bring in bookings and inquiries?
How I work
From brief to launch
01
Brief
You tell me your goals, what content you already have, and websites you like. I write down what the new site has to do.
02
Design
I plan the structure and the look of the main pages. You approve them before I write any code.
03
Build
I build the pages, add the texts and photos, make everything fast, and test it on phones, tablets, and computers.
04
Launch
The site goes live. I check that everything works, watch how it performs, and stay your point of contact for support.
Questions
About your website project
How much does a website cost?
It depends on how many pages and languages you need, on features such as online booking, and on whether I also take the photos and write the texts. After a free first call, I send you a clear quote in euros, with no hidden costs. For typical price ranges in Italy, see what a hotel website costs.
How soon can the site be online?
A brochure website, with a few pages that present your business, usually takes a few weeks, depending on the content. I set the timeline with you at the start, and I stick to it.
Can guests book directly on my website?
Yes. A hotel, B&B, or agriturismo usually needs a booking engine: a separate tool that shows live availability and takes the booking and the payment on your site. You pay its provider directly, often monthly or per booking. If you already use one, I build the site around it; if not, I help you choose one. For a single villa or a tour, a short inquiry form and WhatsApp can be enough, as long as someone answers quickly.
Can the website be in English and Italian?
Yes. Each language gets its own pages and its own web address, as Google recommends, so search results can show each visitor the right version. Every extra language means more text to write and check, so the languages you need are part of the quote.
Do you also take the photos for the site?
Yes: the photos, the texts, the website, and the SEO are planned together in one project, so they fit together. More on my photography service.
I already have a website. Will I lose my Google rankings?
That's the main risk of a redesign, and a careful move avoids most of it. Before the new site goes live, I match every old page that still gets visits to its new address with a permanent (301) redirect, as Google recommends when addresses change.
From the blog
Further reading
Let's talk
Planning a new website?
Tell me about your business and what the site has to do, and I'll tell you how I would set it up. The first consultation is free, with no obligation.