Service · Social media
Social media that keeps going, even in your busiest months
I plan your posts, shoot the photos and video, write the captions, and look after your accounts. No last-minute posting: a clear plan, a consistent look, and the same voice, week after week.
What's included
From the plan to the post
Content plan
A calendar of posts built around your goals and the seasons of your business, planned ahead instead of the night before.
Photos and video that match
I shoot them myself, in one consistent style, so your business is easy to recognize on your feed, your website, and Google.
Captions
Written the way your customers talk, with a clear next step and nothing that sounds fake.
Publishing
Posts scheduled to go out at the right time, on the platforms that matter for your business.
Community management
Replies to comments and messages in the right tone. A conversation with a future customer counts for more than a like.
Monthly report
What worked and what didn't, in plain English, and what changes next month.
Who it's for
Social media management for hotels, tour guides, and small businesses
Maybe you open the app with the best intentions and never find the time. Maybe your accounts have been quiet for months, or you post when you can, with no plan. That's when handing them over makes sense: you get your time back, and your business stays visible all year.
It works best for businesses that depend on good images and on the seasons: hotels, B&Bs, and agriturismi (farm stays), villas and vacation rentals (holiday lets), tour guides and experience providers, wineries, and restaurants. The same approach suits any small business.
International brands and agencies can also hire me for the content alone: photos and short videos made in Italy, ready for their own channels.
Want someone to handle your social media while you run your business?
How I work
A steady rhythm
01
Strategy
Your goals, your tone of voice, and the right platforms for your business.
02
Content
Photos, video, and captions, made ahead of time and approved by you.
03
Publishing
Posts go out on schedule, and I look after your accounts day to day.
04
Review
A monthly report, and a better plan for the month ahead.
Questions
What to know before you start
Which platforms do you manage?
Mainly Instagram and Facebook, where it counts most for tourism and local businesses. If another platform suits your customers, I'll suggest adding it. I'd rather run a few platforms well than many badly.
Do you take the photos and videos yourself?
Yes. I'm a photographer, so your posts, your website, and your Google Business Profile can all use photos from the same shoot, in the same style. I'm based in Tuscany and work across Italy: I come to you for the shoot, and the rest of the work is done remotely.
How many posts a month are included?
It depends on the plan. I'll suggest a pace that suits your business, because regular, well-made posts do more than lots of rushed ones. After the first consultation, which is free, you get a clear quote.
Can you post in English and Italian?
Yes. I write captions in English, Italian, or both in the same post. The choice depends on where your customers come from, and on who you want more of.
Should I do it myself or pay for social media management?
If you have the time and a plan, do it yourself. My guide to hotel social media marketing covers the five mistakes I see most often, a monthly plan you can copy, and a three-question test to help you decide. If your accounts keep stopping and starting, that's usually the sign to hand them over.
Do you also handle paid ads?
Yes, through my marketing service. Paid campaigns can run alongside your regular posts to reach people who don't follow you yet.
From the blog
Further reading
Let's talk
Let's give your social media a plan
Tell me about your business and who you want to reach, and I'll suggest a realistic plan made for you. The first consultation is free, with no obligation.