Service · SEO
Get found by the people already looking for you
I always start with a clear SEO audit: where you stand today, what's holding your website back, and which searches are worth going after, in English and in Italian. Then I work to put you in front of your customers when they search, and to keep you there.
What's included
Technical, content, and local SEO in one service
Technical audit
Speed, indexing, site structure, and errors: a full picture of your website's health, including how your English and Italian pages are linked.
Keyword research
The searches that matter for your business and your area, in English and in Italian: what people really type, how often, and why.
On-page optimization
Titles, content, structured data, and how your pages are organized, matched to what people search for when they're ready to book or buy.
Local SEO
Google Business Profile, Google Maps, reviews, and consistent listings: essential when people search by place, like "wine tasting near Siena."
Content & blog
A content plan that answers your customers' real questions, in the language they search in, and builds authority over time.
Tracking & reports
Clear reports in plain English on rankings and traffic, so you always know what the work is bringing you.
Who it's for
When SEO is worth the investment
You have a good website, but nobody finds it. Every customer comes through social media or platforms like Booking.com, Airbnb, or GetYourGuide. Your competitors show up above you on Google. In any of these cases, SEO brings you people who are already interested, every day, and you don't pay for each click.
It works for businesses in Italy whose customers search in English as well as in Italian: hotels, B&Bs, agriturismi (farm stays), villas and vacation rentals, tour guides, wineries, and restaurants. If you rent out rooms or a house, it's also a way to rely less on booking sites and their commission, and it's part of my work in hospitality. Shops, makers, and freelancers in Italy can use the same method.
I'm an independent SEO consultant, not an agency: you deal directly with me, not an account manager. And if your photos or your website need attention too, you still have one point of contact.
Not sure why your website doesn't show up on Google?
How I work
A process you can measure
01
Audit
A check of your website, plus research into keywords and competitors.
02
Strategy
Clear priorities and realistic goals for the months ahead.
03
Optimization
Technical fixes, content, and local SEO, one step at a time.
04
Tracking
Regular reports, and adjustments based on the data.
How I measure
Real numbers, in reports you can read
No vague promises. I track what can be measured and show you how it changes, in clear reports with no jargon. Here's what I follow for you:
- Rankings for the searches that bring customers
- Traffic from Google search and your visibility on Google Maps
- Clicks and impressions (how often you appear) in Google Search Console, by country
- Inquiries and bookings that come from search
Questions
Before you hire an SEO consultant
How long does SEO take to work?
Usually 2–4 months for the first signs, and longer for solid results. SEO is a medium-term investment, and I'll tell you from the start what to expect. For a real example, the case study shows the Search Console charts of my own tourism project, which started from zero.
Is the SEO audit free?
The first check is free: it shows whether it makes sense to work together. The full, detailed audit is a separate service, and it becomes the basis of your strategy.
Can you guarantee first place on Google?
No, and be wary of anyone who promises it: nobody controls Google. What I can guarantee is a clear method, full transparency, and measurable work on the things that count.
Do you also work on existing websites?
Yes. If your website is in good shape, I optimize it. If the website itself is what's holding you back, I'll tell you: I also build websites designed for SEO from the start.
My customers search in English and in Italian. Can you handle both?
Yes. I research each language on its own, because English and Italian speakers don't search the same way: an English speaker may type "farm stay Tuscany," an Italian "agriturismo Toscana." I also check that each language has its own pages, linked so that Google shows every visitor the right version. My guide to hotel SEO in Italy explains how it works. The work is remote, so your business can be anywhere in Italy.
Does SEO for hotels include Google Business Profile?
Yes. For a hotel, B&B, or agriturismo, the profile is often the first thing guests see on Google. Lodging also has its own rules there: you can't set opening hours or post offers and discounts, and since July 30, 2025, your room rates reach Google through a booking partner, such as your booking engine. I check the category, details, photos, and reviews, and whether your own website shows up next to the booking sites. More in my guide to what Google allows on a hotel profile.
From the blog
Further reading
Let's talk
Want to know where you stand?
I'll check where you rank today, in English and in Italian, and tell you what's worth fixing first, for free and with no obligation.