Service · Marketing
Marketing that turns visibility into inquiries and bookings
Strategy and campaigns built around one number: how many guests and customers call you, write to you, or book. You see what your ad spend brings back.
What's included
From strategy to results
Strategy & goals
I start from the number you want to move, such as more direct bookings in November or more inquiries for a new tour. Then I plan how to get there.
Google Ads
Your ad shows up when someone searches for what you offer, such as "villa with pool near Lucca" or "guided hike Apuan Alps." You set the budget and can change it at any time.
Facebook & Instagram ads
Your ads reach new people, chosen by where they live and what they're interested in, with images that match your photos and website.
Landing pages
One ad, one offer, one page. The ad brings people in, and a page built for that offer turns them into inquiries.
Listing & website copy
I rewrite your listing descriptions and website text so they tell guests what they'll really find. See my vacation rental description examples.
Email marketing
Newsletters and automated emails keep you in touch with past guests and customers, and bring them back.
Who it's for
Digital marketing for hotels, tours, and small businesses
This service is for businesses in Italy that depend on people finding them online: hotels, B&Bs, agriturismi (farm stays), villas and vacation rentals (holiday lets), tour guides and experience providers, wineries, restaurants, and other small businesses.
Campaigns pay off when you have a good offer that too few people know about. They also help when you need inquiries sooner than SEO alone can bring them, when you launch something new, or when the low season leaves dates empty.
Ads work best on solid foundations: good photos, a website built to take inquiries, and a clear offer. That's why I often combine them with web design, SEO, and social media. My small hotel marketing strategy guide puts the steps in order.
Not sure a campaign would pay off for you?
How I work
A campaign in four steps
01
Analyze
Your goal, your audience, and your budget. I look at what you already have and work out where to start.
02
Plan
Channels, ads, and messages built to bring inquiries, plus the page each ad leads to.
03
Launch
The campaigns go live, and I monitor them day by day.
04
Improve
I adjust based on the numbers and move the budget to what works.
How I measure
Numbers you can check
Every campaign starts from a clear goal and is tracked from the first day. You always know what you get for what you spend, and I can change course while the campaign runs.
I learned to work this way in more than 15 years in IT, as a software engineer and then a manager at companies such as HelloFresh and Rocket Internet. The numbers I go through with you:
- Cost per inquiry and cost per booking
- How many inquiries you get, and their quality
- Return on ad spend (ROAS): what each euro spent on ads brings back
- Direct bookings and sales the campaigns bring in
Questions
Before you spend on ads
What's the minimum ad budget?
There's no fixed minimum: it depends on your market and your goal. I'll tell you honestly whether the budget you have in mind can work, or whether it's better to wait and fix the foundations first. Ads aren't always the first step: my own tourism project grew from zero without spending a euro on them (see the case study).
Is the ad budget included in your fee?
No. The money for the ads goes directly to Google or Meta (Facebook and Instagram). I'm paid for planning and managing the campaigns, and you always see what goes where.
How soon will I see results?
Paid campaigns bring visitors from the first day. Finding out what turns those visitors into inquiries usually takes a few weeks of testing and adjusting.
Do I need a website first?
Almost always, yes. An ad works when it leads to a page built to turn visitors into inquiries or bookings. If you don't have one, I can build it.
Why hire a hotel marketing consultant instead of an agency?
You deal directly with me, not an account manager, and I can also take care of your photos, website, and SEO, so the pieces fit together. A hospitality marketing agency makes sense for a hotel group that needs a team running many campaigns at once. A small hotel, a B&B, or a tour business usually needs one person who sees the whole picture.
Can the campaigns reach guests abroad?
Yes. Google, Facebook, and Instagram let you choose which countries and languages your ads reach, and I write the ads and landing pages in English or Italian. The countries your past guests came from are usually the place to start.
From the blog
Further reading
Let's talk
Want more inquiries?
Tell me your goal, and I'll tell you honestly whether a campaign can help, and how. The first consultation is free.