Service · Branding
A brand identity that makes you easy to recognize
A logo, colors, fonts, and a tone of voice: the pieces that make guests and customers remember you. I design them as one system, so your photos, website, and social media look and sound like the same business.
What's included
Six pieces, one identity
Logo design
A simple, lasting logo, designed for you rather than taken from a template, in every version you'll need: website, social media, signs, and print.
Color palette
A few colors with the right contrast and exact codes for screen and print, so they match on your website, your menus, and your sign.
Typography
Fonts that are easy to read and match your style, with a clear size for each use, from headings to small print.
Tone of voice
How you talk to guests and customers: a few simple rules to sound like yourself wherever you write, in English and in Italian.
Everyday materials
Business cards, menus, signs, and social media templates: your identity applied to the things you use every day.
Brand guide
A short guide that holds it all together, so a printer, a web designer, or new staff can use your brand correctly without asking you.
Who it's for
Brand identity design for hotels, B&Bs, and small businesses
I also work with agriturismi (farm stays), wineries, restaurants, and tour guides, in Tuscany and across Italy. The right time is when you're about to open, when your logo is dated or was made in a hurry, or when your website, your sign, and your social media look like three different businesses. A solid identity puts things in order and earns trust before you say a word.
If you're about to open or rebrand, the identity is a good place to start. Once it's set, your photos, website, and social media all follow the same rules. For hotels and B&Bs, photos and words matter more than the logo: on Booking.com, Airbnb, and Vrbo, guests barely see it.
Want your website, your sign, and your social media to look like one business?
How I work
From first idea to brand guide
01
Discovery
What your business stands for, who it's for, and the personality it should show.
02
Concepts
Different visual directions to compare and discuss, with no rush to decide.
03
Design
The direction you choose becomes your logo, colors, fonts, and finished materials.
04
Delivery
Ready-to-use files and a brand guide that keeps everything consistent.
Questions
Before you decide
How much does branding cost?
It depends on how much you need: a logo on its own costs less than a complete identity with materials and a brand guide. After a free first consultation, I send you a clear quote for your business, with no surprises. For reference, my guide to hotel branding lists typical prices in Italy.
How long does a branding project take?
A complete identity usually takes a few weeks. Most of that time goes into feedback and approval: you see each stage and decide before I move on to the next.
What do I get at the end?
You get your logo in every format you'll need, including vector files for signs and print, your color palette with its exact codes, and simple rules for your fonts. A brand guide explains how to use it all correctly.
Can I start with just the logo?
Yes. You can start with the logo and add the colors, fonts, and materials later. I design the logo with those next steps in mind, so each new piece fits.
Why work with one person instead of a hotel branding agency?
The person you talk to on the first call is the one who designs your logo and writes your brand guide. A small hotel, B&B, or shop doesn't need a large agency or a thick brand manual. It needs a few clear decisions, made with you and applied the same way everywhere.
Can you also take care of my photos, website, and social media?
Yes. Your photos, website, and social media are built on the same identity, coordinated by the same person, so they all match.
From the blog
Further reading
Let's talk
Ready to shape your brand?
Tell me about your business and what you already have. The first consultation is free: I'll tell you what your brand needs, and what it doesn't.