Service · AI search optimization
When people ask an AI for advice, make sure it knows you
More and more people ask ChatGPT, Gemini, or Claude instead of searching on Google. Even on Google, an AI answer now often comes before the links. I work on your website, your listings, and your reviews, so that when someone asks an AI where to stay, where to eat, or what to do in your area, it knows enough about your business to recommend you.
What's included
Give AI clear reasons to recommend you
AI visibility check
I ask ChatGPT, Gemini, Claude, and Perplexity the questions your customers ask, and see who they name today: you, your competitors, or no one.
Answers an AI can quote
Pages that put the answer first, in plain text, in English and Italian, so an assistant can understand, quote, and summarize them.
Structured data and consistent facts
Code, invisible to visitors, that tells machines who you are and what you offer. Plus the same name, address, and details everywhere you appear online.
Presence where AI looks
AI assistants trust what others say about you. I work on your Google Business Profile, your listings, your reviews, and mentions on the sites they read.
Google's AI answers
Google's AI Overviews and AI Mode link to pages that already appear in normal search. I make sure yours are indexed and answer questions clearly, so Google can use them there too.
Tracking AI mentions
I check regularly whether and how AI assistants mention you, and adjust the work as their answers change.
Who it's for
If your customers ask an AI, you need to be in the answer
When a traveler asks ChatGPT for a villa near Lucca with a pool, or for a guided hike in the Apuan Alps, the answer names only a few places. If you're not one of them, a competitor is. It's like the first page of Google, only stricter: people often stop at the answer.
It's for hotels, villas, B&Bs, agriturismi (farm stays), and vacation rentals (holiday lets). It's also for tour guides, experience providers, wineries, restaurants, and other small businesses in Italy. It builds on SEO, and it works best with one point of contact for your website, photos, and listings, so they all tell the same story.
Want to know what AI tells people about your business?
How I work
Four practical steps
01
Check
I see what AI assistants say about you today, and which questions your customers ask.
02
Plan
I choose, with you, the questions where your name should come up.
03
Improve
Answer-first content, structured data, and the same facts on your website, profiles, and listings.
04
Track
I check the AI answers over time and fine-tune the work.
Why now
The new first page is an answer
For many questions, people now read the AI's answer and never open a website. That answer gives only a few names, and there's no second page to scroll. Few businesses in Italy have started working on this, so the ones that start now face less competition.
I tested this on my own business. In June 2026 I asked ChatGPT, Gemini, and Claude, in Italian, to suggest a photographer for hotels and agriturismi in Tuscany who takes care of a property's whole image, from photos to website to social media. All three named me. AI answers change over time, so it's a snapshot, not a promise: see how the test went in my guide to AI search for hotels.
Questions
What people ask about AI search optimization
What is AI search optimization?
It's the work that helps AI assistants find your business, understand it, and recommend it: ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews. It's also called generative engine optimization (GEO). For hotels and tourism businesses, it means the AI can match you to detailed requests, like "quiet B&B near Lucca, dogs allowed," because it has found those facts about you, clear and the same everywhere. It isn't about adding a chatbot to your website: it's about what AI assistants say about you.
Is it the same as SEO?
No, but they're related. SEO gets you clicks from Google's list of results. AI search optimization gets your name into the answers AI assistants write. Both rest on the same base, a fast website with clear pages, so they strengthen each other. I often work on both together.
How do you get a business recommended by ChatGPT or Gemini?
By giving the AI what it needs to trust you: the same facts about you everywhere, structured data that machines read directly, pages that answer real questions in plain text, and reviews and mentions on the sites it reads. That's what raises the odds that it names you. My guide to AI search for hotels explains each part, with a five-minute test you can run yourself.
Can you guarantee that AI will recommend me?
No, and be careful with anyone who promises it: no one controls what an AI answers. What I do guarantee: a clear method, careful work, and regular checks. Those are what really move the odds in your favor.
How long does it take to see results?
The first signs can come within a few weeks. How fast depends on your field and where you start. It's ongoing work: the advantage comes from steady effort, season after season.
Do I need a new website?
Not necessarily. I start from the website you have. If it gives AI little to read, for example when the text sits inside photos or only appears through scripts, I'll tell you. Fixing it may be enough. If a new site makes more sense, that's a separate web design project.
From the blog
Further reading
Let's talk
Does AI already know your business?
The first check is free: I'll ask ChatGPT, Gemini, and Google about your business, show you what they say, and tell you what to improve first.