For hospitality businesses

Hotel photographer in Tuscany for hotels, B&Bs, and agriturismi.

Photos of your hotel, B&B, agriturismo (farm stay), or villa for Booking.com, Airbnb, Google, and your own website. Then the listings, website, and local SEO that bring direct bookings. One point of contact, in English.

A sunlit room in a B&B near Pistoia: a painted wall, a white door, and a large plant

Why choose me for your property

01

Photos that sell the stay

Guests choose with their eyes, often among dozens of similar places. Professional hotel photography shows what your property is worth and what the stay feels like: breakfast on the terrace, the quiet, the view.

02

More direct bookings

A fast website and a well-kept Google presence let guests find you and book with you directly, instead of always going through a platform that takes a commission.

03

One point of contact

Photos, website, social media, Booking.com and Airbnb listings, and local SEO, all coordinated by one person who knows what makes guests pick one property over another.

Stefano Gabryel, photographer based in Tuscany

About me

More than 15 years in IT, and a photographer's eye

I'm Stefano Gabryel, a photographer based in Tuscany. I spent more than 15 years in IT as a software engineer and manager, and I've completed more than 120 projects. That's why I can take care of the photos, the website they go on, and the SEO that gets it found, without passing the work from one supplier to the next.

I'm also a licensed hiking guide with my own tourism project in Tuscany. It has shown me hospitality up close, and taught me what travelers expect. And I speak English fluently.

What I do for your property

Everything you need to be found and chosen

From the first photo to the first page of Google: one plan, coordinated by one person, built to bring you more bookings.

01

Photography & video

Rooms, exteriors, breakfast, the pool, details, and drone shots: the whole story of your property, in photos and video.

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02

A website for direct bookings

A fast website, ready for Google from day one, built to turn visitors into direct bookings.

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03

Local SEO

Get found by travelers who search for "agriturismo near Siena" or "villa in Chianti," on Google and on Google Maps.

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04

AI search optimization

When a traveler asks ChatGPT or Gemini where to stay, I make your property easier for the AI to find, understand, and recommend.

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05

Social media

Regular, well-made posts that keep your property in view between one season and the next.

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06

Marketing & booking sites

Targeted campaigns, well-kept Booking.com and Airbnb listings, and a complete Google Business Profile, to help you fill the low season too.

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07

Branding

A consistent identity that makes your property easy to recognize and raises its perceived value.

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Kitchen corner of a vacation rental in Lucca: an orange chair at a white table

Fewer commissions

More direct bookings, less dependence on OTAs

OTAs (booking sites such as Booking.com, Airbnb, and Vrbo) bring you visibility, but every booking they send comes with a commission. Good photos, a fast website, and local SEO help you reach the guests already searching for a place like yours and let them book with you directly, so you keep the margin you now leave to the platforms.

I use the same method on my own tourism project in Tuscany: people find it on Google and write to me directly, with no platform in between and no ads. The case study shows the real numbers, with the original screenshots.

What a good photo is worth

Which one would you book?

Amateur photo of a property
Amateur photo
Professional photo of a property by Stefano Gabryel
Professional photo

On Booking.com, Airbnb, and Google, guests choose in a few seconds by looking at the photos. The same property with professional photos looks worth more, and that can mean more clicks on your listing, more direct bookings, and room to raise your rate.

A dirt road and a ski lift on a ridge of the Tuscan-Emilian Apennines at dusk

Where I work

Based in Tuscany, working across Italy

My base is in Tuscany, between Pistoia and Lucca, and I cover the whole region: Florence, Lucca, Pisa, Siena, Arezzo, Chianti, the Val d'Orcia, and the Versilia coast. I also work with properties in the rest of Italy.

Being local helps the photos. I know how the light falls on these hills in each season, and if it rains on the day of the shoot, I can come back another day instead of settling for a gray sky.

The website, SEO, and social media work just as well at a distance. And it can all be in English: messages, calls, the shoot, and the invoice.

Questions

Before you hire a hotel photographer

How do I choose a hotel photographer?

Look for three things: local knowledge, experience with properties like yours, and photos planned for where they'll be used. A photographer based near you knows the local light and can easily come back if the weather is wrong. Ask to see hotels, B&Bs, or villas they've photographed. Then ask how many edited photos you'll get, whether they come sized for your website, Booking.com, and Airbnb, and where you're allowed to use them. If you work in English, choose someone who speaks it fluently. I list every question to ask before you accept a quote in my guide to hotel photography pricing in Italy.

How much does a photo shoot for my property cost?

It depends on the size of the property, how many rooms and spaces you want photographed, and whether you want video or drone shots. After a short free call, I send you a written quote with a flat price in euros, listing how many edited photos you get, when, and where you can use them. For typical prices in Italy and what moves them, see what hotel photography costs in Italy.

Are you also an Airbnb photographer for villas and vacation rentals?

Yes. Besides hotels, B&Bs, and agriturismi, I photograph villas, apartments, and vacation rentals (holiday rentals or holiday lets, as they're called in the UK). The photos come sized for Airbnb, Vrbo, Booking.com, and your own website. For what makes a listing stand out, see my guide to Airbnb photos that get bookings.

Will professional photos bring me more bookings?

No one can promise you a number, and I won't. On Booking.com, Airbnb, and Google, guests compare places by their photos first, so better photos give your property a fair chance against the others. They work best with the rest in place: a clear listing, a fair price, and a website guests can find. I explain where the return comes from in my guide on whether professional hotel photography is worth it.

Do you also shoot video and drone footage?

Yes. I shoot video of the property as well as photos, and aerial photos and video with a drone. From the air you see what ground shots can't show: where the property sits, the garden and the pool, the countryside around it. A drone isn't always worth it. My guide to drone photos and video for hotels and villas explains when it is.

When do I get the photos, and where can I use them?

The edited photos usually arrive within a few days of the shoot. You can use them wherever you promote your property, from your website, Booking.com, Airbnb, and Vrbo to your Google Business Profile, social media, and print, in the right sizes for each. The quote spells out the license terms.

Can you also take care of my listings, website, and social media?

Yes. Besides the photos, I can look after your Booking.com and Airbnb listings and your Google Business Profile, build a website that takes direct bookings, and handle local SEO and social media. You can start with the photos alone and add the rest later, one step at a time.

Is there anything you don't photograph?

Yes: weddings, studio headshots, and product photos for catalogs or online shops. I leave those to specialists. My work is spaces and interiors, food, aerial shots, and the landscape around a business.

Let's talk

Want to talk it over?

Send me your Airbnb, Vrbo, or Booking.com link, and I'll tell you plainly, for free, what I'd change in your photos.