Web design in Lucca and Pisa: a website for your business, from vacation rentals to cooking classes

I’m Stefano Gabryel. I build websites for businesses around Lucca and Pisa, and because I also take the photos and write the text, the three are planned together instead of stitched together at the end.

Most businesses here have two kinds of customer: people who live nearby and search in Italian, and visitors who search in English and decide on the photos. The site has to work for both, so before talking about design I look at who contacts you today and how they found you.

What I’d build for you

• Photos of the real place: your kitchen, the cottage, the shop window, the people who work there. I shoot them with the pages already in mind.
• A page for each thing you sell, whether that’s a class, a cottage or a tasting, with a title that says what it is and where, so Google knows when to show it.
• An easy next step: book, call or WhatsApp, depending on how you work.

Italian and English

Each version is written for its readers, not translated word for word. The Italian one gets you found by locals and Italian visitors, the English one by most visitors from abroad, and anyone who writes to you can see they’re welcome to do it in English. We can run the whole project in English, too.

How a project runs

1. I come and see the place, and we agree what the site should bring in: bookings, inquiries, people through the door.
2. Photos and text: I prepare them, you approve them.
3. Launch: if you already have a site, the old links keep working, which keeps the risk of losing visits as low as it can be. Then I check that Google can find every page. When a redesign is worth it at all is in hotel website redesign: 4 signs.

Time and cost

A small business site usually takes a few weeks, and the timing depends mostly on when your information is ready. The cost depends on how many pages you need, the photos, and whether you want both languages. I can give you a rough idea by message; the written, itemized quote comes after we’ve talked, and it includes the yearly cost of keeping the site online. Doing the photos and the site together costs less than doing them separately. What the service covers is on the web design page.

A project of mine, with the numbers

The project I’m glad to show you is in tourism: stefanogabryel.net, the site for my guided hikes in Tuscany, built from scratch in January 2026, photos and text included. By August, with no advertising, about 40 people a day were finding it on Google, and 87% of the people who got in touch booked. I built the site you’re reading too, in Italian and English. See the numbers and screenshots.

Things people ask me

I’m on Airbnb and Booking.com. Do I need a website too?

Often, yes: every direct booking saves the commission, and, with their consent, the guest becomes someone you can contact again. I go through the numbers in On Booking.com: do you still need a website?

Can I update it myself?

Yes. Class dates, photos, opening hours and offers are yours to change without calling me. If you’d rather not deal with it, I’ll do it.

What about being found on Google?

The site launches with the basics done. If you want more work on your Google Maps listing and on local searches, see SEO consultant in Lucca and Pisa.