Social media manager in Lucca: posts, photos and video for your business, shot on site

Plenty of businesses around Lucca post when they find a minute: a quick phone photo, an offer, then nothing for weeks. Someone opening the profile can’t tell what they’d find if they walked in or booked. And if you run things in a second language, writing captions in English and Italian is one more job you don’t have time for.

I’m Stefano Gabryel, a social media manager for businesses in and around Lucca. I plan the posts, shoot the photos and video, write the captions, and keep it all consistent with your website and your Google Maps listing. I shoot at your place: your kitchen, your cottage, your shop, the people who work with you. We can do the whole thing in English.

First: do you need it?

Not everyone does, or not in the same way. A shop, café or gelateria in town that depends on regulars and passers-by gets a lot out of it. A vacation rental whose guests book on Airbnb or Booking.com needs less: social media mostly reassures people who are already looking at you, so a tidy profile, a few posts and the same photos as your listing are enough. Cooking classes and tours sit in between, because people often check Instagram before they book. If you’re seasonal, the plan follows the months you’re open.

How it works

1. We meet: one conversation to understand what you sell, to whom, and what you want from social media: messages, bookings, people through the door.
2. The plan and the shoot: a calendar built around your seasons, at a pace you can keep. Then I come and shoot. Better a few good posts on a schedule you can keep than one a day.
3. Captions, approval, posting: I write the captions in English, Italian or both, send you everything before it goes out, and post on Instagram and Facebook. Once a month we look at what worked and adjust.

If you like, I’ll also answer comments and messages in your tone. For a lot of businesses, that’s where the inquiries come in.

You can use the same photos on your website and your Google Maps listing too. The usual mistakes are in hotel social media marketing.

What drives the price

How many channels, how many posts a month, and how often I come to shoot. Tell me what your business is and which channels you use, and I can give you a ballpark by message, and a detailed written quote once we’ve spoken. If the budget is tight, I can prepare the plan and the material and leave the everyday stories to you, which costs less than full management. Paid ads, if you need them, are extra. What full management includes is on the social media page.

Questions people ask

How many posts does a small business need?

For a shop or a cooking school, one or two good posts a week is a good place to start, plus stories when something happens: a new menu, a class, a market day. A vacation rental can often do with fewer; then you adjust based on what works. The exact number depends on your budget and how much there is to show.

Can I still post myself?

Please do. Stories from you or your staff, at the counter or in the kitchen, have a spontaneity planned content can’t match. I keep the plan and the prepared posts going; you add what happens day to day.

Do you work outside Lucca?

Yes. Anywhere in Tuscany I can come to shoot in person; for the rest of Italy, planning and captions work remotely. Around Lucca, I can stop by often to shoot new material.