Small hotel marketing strategy: 5 steps
Small hotel marketing strategy in 5 steps, done in order: photos, website, Google, social, ads. What to fix first at a hotel, B&B, or agriturismo in Italy.
Read the articleBlog
Guides for hotels, B&Bs, and vacation rentals in Italy
Practical guides for hotels, B&Bs, agriturismi, and vacation rentals in Italy: photos, websites, SEO, and marketing that bring direct bookings.
Featured
All articles
How to increase direct bookings
How to increase direct bookings for a small hotel, B&B, or villa in Italy: five steps that cut OTA commission without leaving Booking.com or Airbnb.
Read
Hotel photography pricing in Italy
Hotel photography pricing in Italy: market ranges from €300 to €3,000 (not my rates), what moves the price, and what to ask before you choose.
Read
Is professional hotel photography worth it?
Is professional hotel photography worth it? See where the return comes from, how to do the math for your property, and when a shoot won't pay off.
Read
Hotel SEO in Italy
Hotel SEO in Italy: how to rank in English and Italian, write titles and descriptions guests click, and get more direct bookings from Google.
Read
On Booking.com: do you still need a website?
Already on Booking.com or Airbnb? See what commission really costs you, what a listing can't do, and when your own website pays for itself.
Read
Google Business Profile for hotels
Google Business Profile for hotels, B&Bs, and agriturismi: 7 mistakes that cost bookings, what Google allows for lodging, and how free booking links work.
Read
Airbnb photos that get bookings
Airbnb photos that get bookings: how to pick the cover, order the first five photos, and use light. Practical tips from a photographer in Tuscany.
Read
AI search for hotels: get named by ChatGPT
AI search for hotels, explained: how ChatGPT and Google's AI Overviews pick the places they recommend, what to fix first, and a five-minute test.
Read
Hotel website cost in Italy
Hotel website design cost in Italy: real price ranges, the 7 things that move a quote, and the questions to ask before you sign.
Read
Local SEO for hotels in Italy
Local SEO for hotels in Italy: keep your name, address, and phone identical on Google, Booking.com, and Airbnb, and get found in English and Italian.
Read
Hotel website redesign: 4 signs it's time
Time for a hotel website redesign? 4 signs your site is losing bookings, how to check each one in minutes, and what the new site should fix.
ReadLet's talk
Want to talk it over?
The first call is free, with no obligation: tell me about your business, and I'll tell you where I'd start.