Why work with me
You get technical skills, a photographer's eye, and strategy in the same person. You don't have to coordinate a photographer, a web agency, an SEO consultant, and someone to run your social media, and hope they all understand each other. I take care of all of it, so every piece fits with the others: one point of contact, not four suppliers. Looking good is only the starting point: what counts is bringing in customers.
Who I work with
I work with businesses in every sector: small companies, freelancers, makers and craftspeople, shops, and local businesses that want to look professional online and get results from it. The sectors I work in most often are hospitality (hotels, B&Bs, and agriturismi, the Italian farm stays), restaurants, and wine. The method is the same for anyone who wants to be noticed and chosen.
Brands, agencies, and travel companies based abroad can also hire me for photos and video in Tuscany or anywhere else in Italy.
My background
For more than 15 years, I worked in IT as a software engineer and manager, at companies such as HelloFresh and Rocket Internet. I built websites and ran complex digital projects.
At the same time, I built up experience in photography and content creation, and combined it with SEO, marketing, and social media. I'm also a licensed hiking guide, with a tourism project of my own in Tuscany. It lets me see tourism from the inside and understand what travelers expect, and it's where I test my methods on a business of my own. The case study shows the results.
Over the years, I've completed more than 120 projects. All of this lets me look after the whole picture, keeping your website, photos, video, social media, and search rankings consistent with each other. The aim is always the same: more people who see your business, contact you, and become customers.
How I work
I always start by listening: your business, your goals, and the people you want to reach. That first consultation is free, with no obligation. Together we agree on a practical plan and set the priorities. Then I create the content and the tools you need, from the photos to the website, from social media to SEO. Once they're live, I measure the results and improve them over time.
What I believe
Every business has a story of its own, and it's often in the details people walk past. My job is to notice it and show it: in photos, on your website, and in the words you use. That way, customers see at a glance what makes you different and why they can trust you.
Digital Photo Mentor, a photography education website, published my article on this way of seeing in November 2025: “Can Mindfulness Make Your Photos Better?” On my blog, I share what I learned writing it.
