Photography · Web · SEO

I take care of how your business looks and gets found, from the first photo to the first page of Google.

Photos and video, website, social media, and SEO that work together. One point of contact for everything.

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Stefano Gabryel, photographer, web designer, and SEO specialist

Why work with me

01

One point of contact

From the photos to the website to how you rank on Google, everything follows one plan and fits together.

02

Engineer and photographer

I've built websites and run digital projects for more than 15 years, and I'm a photographer too: technical skills and a photographer's eye, in one person.

03

Good looks with a job to do

Photos that show what makes your business different, and pages built to bring in inquiries and bookings.

What I do

Everything it takes to look good and get found

You don't have to coordinate a photographer, a web agency, an SEO consultant, and a social media manager. One point of contact, not four suppliers.

All services
01

Photography & video

Photos and video that show your business at its best: spaces, details, food, and aerial shots.

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02

Web design

Fast, well-organized, custom websites, built to be found and to turn visitors into customers.

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03

SEO

Search engine optimization, so the people already looking for you can find you.

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04

AI search optimization

Get recommended by ChatGPT, Gemini, and Claude, now that more people search by asking an AI.

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05

Social media

Content and account management that keep your brand active and consistent.

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06

Marketing

Strategy and campaigns that turn visibility into inquiries and bookings.

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07

Branding

A consistent identity (logo, colors, tone of voice) that makes you recognizable.

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Selected work

How I see a place

Carved stone bench among the hedges in the garden of a B&B near Pistoia

About me

Fifteen years in tech and a photographer's eye

My background is in IT: more than 15 years as a software engineer and manager, at companies such as HelloFresh and Rocket Internet. Add strategy and an eye for images, and I can take care of how a business looks and gets found from start to finish, with no handoffs between suppliers.

I'm based in Tuscany and work across Italy, in English or Italian, with businesses of every kind that want one plan for their whole online presence.

I tested the method on a tourism project of my own that started from zero in January 2026: by August it had about 1,000 clicks a month from Google, with no ads. The case study shows the numbers.

My story Let's work together

Hospitality

Do you run a hotel, villa, or B&B?

Photos that make guests want to book, a website that brings in direct bookings, and optimized listings on Booking.com, Airbnb, and Google. The same goes for agriturismi (farm stays) and vacation rentals.

How I work with properties like yours
Bright kitchen and dining area in a vacation rental in Lucca

In numbers

15+

years in tech

120+

projects completed

7

integrated services

Tuscany

& all of Italy

Some of the companies I've worked with

  • HelloFresh
  • Rocket Internet
  • Villa Agnolaccio
  • San Marco Holidays
Laura Palumbo, marketing and visuals, in a portrait by the sea

Collaboration

I don't work alone: Laura works with me

Laura Palumbo shares the marketing and visual work with me: social media content, SEO copywriting, Google Business Profile optimization, and communication strategy.

Before this, she spent 15 years in IT, including at large multinational companies, working closely with AI, SEO, marketing, and social media teams. From there she brings a practical method: data and goals first, then content and strategies that actually work, not ones that only look good.

Questions

Before we start

Do you only work in Tuscany?

No. I'm based in Tuscany and do photo and video shoots anywhere in Italy: we plan the date and the travel details together. I handle web design, SEO, and AI search optimization remotely, in English, so it doesn't matter whether you're in Italy or abroad.

What kind of businesses do you work with?

Most often hotels, B&Bs, agriturismi, restaurants, and wineries. The same method works for tour guides and experience providers, shops, makers, and freelancers. If you run a small hotel or work as a tour guide, you get one person to call instead of four suppliers.

Can I hire you for just part of the work?

Yes. You can start with just the photos, the website, or SEO, and add the rest when you're ready. Because I plan every step, everything stays consistent as you grow.

How much does it cost?

Every project is different, so I prepare a quote after a free, no-obligation first call, where we work out your goals and priorities together. I can also invoice in English.

How long does it take?

It depends on the service. The finished photos arrive within a few days; a website usually takes a few weeks. The quote sets the timeline, and I stick to it.

Where I work

In Tuscany and all over Italy

My base is between Pistoia and Lucca, and I travel wherever a business has something worth showing.

Some of the areas I cover

Florence Siena Lucca Pisa Arezzo Pistoia Chianti Val d'Orcia Versilia All of Italy

Let's talk

Want to talk it over?

The first call is free, with no obligation: tell me about your business, and I'll tell you where I'd start.

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